Mobile Invasion in Retail Chains – Alive and Growing

RIS published their annual Store Systems Study 2013 report recently. I was curious to find out how investments in in-store mobile technologies was shaping up. After reading the report, It is easy to conclude that mobile is here to stay and will become a ubiquitous tool at stores in the near future. Here are some snapshots from the report:

A majority of the retailers now consider providing mobile technologies and tools to Store Associates as the most important priority. This is primarily to bring the Store Associate on a equal footing with Smartphone wielding customers.

Use Cases for In-Store Mobile Apps

iPad continues to be the dominant mobile platform within stores. This is followed by Android and iPhone.

Most Popular In-Store Mobile Platforms

Inventory management, Task management, and CRM are the top three uses cases under consideration for in-store mobile devices and apps. HR comes last!

In-Store Apps for Store Associates

Srinivas Krishnaswamy

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I love to read and share thoughts on technology, enterprise learning, mobile and any thing cool that impacts enterprises.

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Posted in Mobile Learning, Training

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