RIS published their annual Store Systems Study 2013 report recently. I was curious to find out how investments in in-store mobile technologies was shaping up. After reading the report, It is easy to conclude that mobile is here to stay and will become a ubiquitous tool at stores in the near future. Here are some snapshots from the report:
A majority of the retailers now consider providing mobile technologies and tools to Store Associates as the most important priority. This is primarily to bring the Store Associate on a equal footing with Smartphone wielding customers.
iPad continues to be the dominant mobile platform within stores. This is followed by Android and iPhone.
Inventory management, Task management, and CRM are the top three uses cases under consideration for in-store mobile devices and apps. HR comes last!
Srinivas Krishnaswamy
