Engaging Your Gen Y Workforce

I attended an interesting webinar by Brenda Kowske, Senior Analyst at Bersin & Associates, earlier today. The focus of the webinar was what organizations do to keep their Gen Y employees happy and how do they support the unique needs for Gen Y. Here are some key take aways from the webinar.

  • Encourage open communications. Have a system to sift to through ideas. Just-in-time (JIT) teams are a good way to capitalize on their individualistic nature but at the same time promote collaboration. JIT also provides leadership opportunities to various team members.
  • Reward learning and provide JIT learning delivery and knowledge management tools. This is in line with the fact that they Gen Y aren’t doing terribly well in standardized tests compared to older generations!
  • Considering the importance placed by Gen Y workers on their work-life balance, provide flexible work hours, and an option to telecommute when possible. Flexibility in career plan is also appreciated by the Gen Y crowd.
  • It has been observed that Gen Y draw lots of satisfaction from their work. Organizations should make sure they have processes and systems in place to track job performance data and identify pivotal talent roles. Identifying pivotal talent roles makes a huge difference to the organization’s bottomline. In the book, “Beyond HR: The New Science of Human Capital”, the authors talk about how Disney realized that Disney’s most pivotal talent is their street sweepers — the workers who direct screaming children to the best spots to see the parade, who locate shady spots for tired parents, who provide assistance to lost patrons. Among all Disney employees, street sweepers have the biggest impact on the customer experience — perhaps the most critical element to Disney’s success. Understanding this, Disney places a greater emphasis on developing and nurturing these employees and their careers.
  • As seen with other older generations, Gen Y workers tend to have a larger turnover as they are a young population. The key to retaining Gen Y employees is to convince them that the organization values their services resulting in goodwill and reciprocal loyalty.

Srinivas Krishnaswamy


I love to read and share thoughts on technology, enterprise learning, mobile and any thing cool that impacts enterprises.

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Posted in Training
3 comments on “Engaging Your Gen Y Workforce
  1. […] base is to deliver JIT learning and knowledge management at the point where the job is done. Read my post on the key requirements for managing Gen Y employees here. Companies grapple with the challenge of […]

  2. […] The world is changing and new technologies and ideas are reshaping what we know. Look around, we see companies starting to leverage the power of Big Data, devices are now communicating with one another (The Internet of Things), mobile and tablets are on track to relegating PCs to history books, and there is a new generation of employees taking over the workplace. […]

  3. […] Flexibility is a key requirement for the training department as well. Employees are changing (look at the generational shift), how employees and customers access information and knowledge are changing, newer tools are […]

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