Gamification is being extensively used by consumer brands to encourage consumers to interact with brands, bring in new customers, and buy products. However, enterprise gamification for learning is still in its infancy. Bold visionary organizations (aka companies with deep pockets) have already made some strides in this space. One such company is SAP. According to this blog, SAP has already rolled out a learning app called “Road Warrior”. This is a training simulation that plays out like a game with the sales reps unlocking information and knowledge as they clear various levels. My employer, Sify eLearning, has rolled out an innovative solar PV installation training simulation that provides allows technicians to practice PV installation in a game-based, simulated, online environment. Already thousands of technicians have benefited from this simulation and if you would like to see it in action, you will have to enroll with the Solar Living Institute that administers the course!
And BTW, I am delighted to receive an invitation from Badgeville to attend Engage 2012 on August 8th and 9th in San Francisco. This event is all about behavior management using gamification. I see a huge potential for employing Gamification in the learning and training domains and I am excited at the prospect of meeting experts in this domain. Stay tuned for more updates on this topic during this week.