If you are one of those retailers that is grappling with questions on how to deliver superior customer experience and meet the changing behavior of consumers and employees, mobile is the way to go. Watching from the sidelines only increases the gap. There are enough proven case studies and lessons learnt from experiences to get started on the mobile initiative.
Read this report from RIS on the state of mobility applications in the retail industry.
According to Edward Westenberg, Director Global Retail Practice, Cisco, there are four areas that retailers need to focus on when it comes to leveraging mobile technologies. They are: 1. Mobile Marketing, 2. Shopper Services, 3. Mobile Payments, 4. Mobile Store Operations.
Check out this video from Cisco for more insights.