A Glimpse of Target’s Training Program

Gawker recently published snippets from Target’s store training program (check out the gallery below). Its standard stuff about greeting the customer and offering assistance. The leaked pages appear to be an instructor guide. After reading through the material, I am questioning the strategy adopted by brick and mortar chains to compete with the Amazons of the world.

If human contact and super friendly store employees make the difference, retail chains should focus more on hiring the “right personality” and better motivation for employees (in addition to great a training program) to deliver the Amazing experience. I am sure I am not revealing anything new, but I am wondering if the cost structure of running a large format retail chain forces it to tone down on the quality of people.

Srinivas Krishnaswamy


I love to read and share thoughts on technology, enterprise learning, mobile and any thing cool that impacts enterprises.

Tagged with: , , ,
Posted in Training
One comment on “A Glimpse of Target’s Training Program
  1. […] 5 A Glimpse of Target’s Training Program […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

%d bloggers like this: