Its Thanksgiving here in the US. This means two things – 1. Turkey (poor bird), and 2. Shopping (aka mass hysteria triggered by peer pressure). But that’s good news for retail chains. People have stopped raising turkeys in their backyard, and retail chains are the “go-to place” for everything under the sun. This is the time when retail chains hire more floor staff to cope with the rush.
But for most retailers, to be successful they need customers throughout the year, not just for the holidays. This translates into a need for sales training and delivering superior customer experience at the store. According to McKinsey, Consumers want to look at a product in action and are highly influenced by the visual dimension: up to 40 percent of them change their minds because of something they see, learn, or do at this point—say, packaging, placement, or interactions with salespeople.
Here is a slide show on some key best practices retail chains can adopt to increase sales staff effectiveness at the store.
Have a great Thanksgiving!