ASTD 2012 State of the Industry Report on Workplace Learning

It’s the time of the year when we look back at the year that’s (almost) gone and predict the trends for the new year. I am not sure if Nate Silver is tracking workplace learning industry, but I will settle for what ASTD (and their sponsors) has to say about the state of Workplace Learning. You can read the full article from ASTD here. I have extracted the highlights for a quick dekko.

1. ASTD estimates that U.S. organizations spent approximately $156.2 billion on employee learning in 2011. Of this total direct learning expenditure, 56 percent ($87.5 billion) was spent internally. The remainder was split between tuition reimbursement, which accounted for 14 percent ($21.9 billion), and external services comprising 30 percent ($46.9 billion).

2. On average, employees clocked 31 hours of training in 2011, which is about one hour less than 2010 and six fewer hours than a peak of 37 hours in 2007. However, it is five hours more than employees were using 10 years ago.

3. The top three L&D content areas for the consolidated group in 2011 were managerial and supervisory; profession- or industry-specific; and processes, procedures, and business practices. Together these three content areas account for 36 percent of the learning content available in the reporting organizations. This is not significantly different from last year when the same three categories topped the list and accounted for 34 percent of the learning content available. The bottom three content areas, accounting for 17 percent of the total, are executive development, customer service, and basic skills.

Srinivas Krishnaswamy


I love to read and share thoughts on technology, enterprise learning, mobile and any thing cool that impacts enterprises.

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Posted in eLearning, Learning, Training

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