The Confluence of Enterprise Social Collaboration and Social Media

Off late, we are seeing an emerging trend that could rankle the CIO department that is already under siege from BYOD (Bring Your Own Device) and Cloud applications creeping into the walled gardens of the enterprise. Social Collaboration products are one by one starting to integrate their products with social media management suites.

Just look at the recent updates from two different enterprise social collaboration products:

HootSuite Welcomes Enterprise Social Network Socialcast to App Directory

HootSuite Collaborates with @Yammer, Adding the Enterprise Social Network to the App Directory

As you can see social collaboration products now want to leverage ideas from the outside the enterprise for sharing within the enterprise. This could be a twitter feed with a link to some cool idea that needs to be shared with the R&D team or a LinkedIn article on how not to run sales programs.

Clearly such integrations are a one-way streets. They obviously don’t allow you to post from the enterprise collaboration application directly to Twitter or Facebook.

Social Media applications like HootSuite that started primarily as a tool for individuals to manage their social media updates are now slowly invading the enterprise. I guess that where the money is. This  is just one more trend that will keep CIOs awake wondering about the security vulnerabilities that come with posting twitter links within the enterprise. As far as I am concerned that’s a risk worth taking.

Srinivas Krishnaswamy


I love to read and share thoughts on technology, enterprise learning, mobile and any thing cool that impacts enterprises.

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Posted in Social Collaboration, Social Learning

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