What is Gamification and Why is it Important?

I just enrolled for the Gamification course by Professor Kevin Werbach of Wharton on Coursera. Prof. Werbach addresses some basic questions around Gamification and here is an extract from his online lecture.

So what is Gamification? According to Prof. Werbach, Gamification is the use of game elements and game design techniques in a non-game context.

Game Elements  include common features like collecting points or resources, quests, avatars, levels, social graphs (find out how your friend are faring or who you can play with).

Game Design techniques are a critical component in a game. A hodge-podge of  game elements don’t make a game. Game Design involves application of artistic and engineering concepts.

Non-game context could mean any thing that is not a game. It could be a business, school, personal improvement or any other real world context.

Businesses have started embracing Gamification in a big way. According to Prof. Werbach, here are some organizations that already use Gamification:

Who is Gamifying

If you are still not convinced, Gamification is important for the following reasons:

1. It’s a significant emerging business practice and there are Gamification platforms like Bunchball and Badgeville that are claiming successful implementations.

2. Games are powerful! (time just seems to fly by, they are addictive and engaging).

3. Games teaches us about other areas such as Psychology (motivation techniques), design, strategy, and technology.

Srinivas Krishnaswamy


I love to read and share thoughts on technology, enterprise learning, mobile and any thing cool that impacts enterprises.

Tagged with: , ,
Posted in Game based Learning, Gamification

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