The Fun Theory

The success of any Gamification initiative lies in the ability to incorporate fun to keep participants engaged. The fundamental question is “how do we incorporate fun in mundane activities with the objective of changing people’s behavior?”

Check out these videos from This site was put together by Volkswagen to demonstrate how redesigning mundane things could bring about major changes.

Srinivas Krishnaswamy



I love to read and share thoughts on technology, enterprise learning, mobile and any thing cool that impacts enterprises.

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Posted in Gamification

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