Social Text published a whitepaper recently outlining five critical drivers for a successful social collaboration software implementation. I found the paper to be interesting and here is a summary. While the whitepaper touts the various features of Social Text (indirectly), I still see value in the document as the concepts are applicable to any social collaboration initiative.
1.The social collaboration platform should aid in creating a “sharing” culture. This can be accomplished by leveraging features such as microblogging, profiles, workspaces etc. Dynamic profiles (as opposed to static) that highlight recent activities gives a real-time view of all the key people in your social group and the ability to see who has contributed any piece of content promotes trust and builds connections.
2. Ensure that everybody in your organization starts using the collaboration software. This can be achieved by making sure that the software you implement is easy to use, provides flexibility for users to customize how they use it (widgets, filters etc), provides adequate ability for IT to customize the interface for different user groups and have key people in the organization spearhead its usage thereby dragging their “followers” to the online collaboration platform.
3. Social collaboration software should meet the needs of your employees. It should be mobile, it should have the ability to work offline, and it should be easily integrated with popular tools your employees might already be using such as CRM and emails.
4. The collaboration platform should be integrated with the intranet and shouldn’t become yet another island of information.
5. Total cost of ownership is something to watch out for. In this context, it is important to understand how you will compute the ROI for your implementation. You can read my earlier post on this topic here.