Reports about the death of gamification have been greatly exaggerated (I am sorry Mark Twain)!
I recently stumbled on an article from Fortune titled “Looks like that whole gamification thing is over“. But very quickly, I realized that the title is misleading as the article talks about several successful implementations of gamification in addition to failures.
A good content marketing strategy starts with an attention grabbing headline. But this may cause collateral damage especially when coming from a reputed source. Our short attention spans means that most of us don’t bother to read the article and jump to conclusions based on the headlines!
Like any project, gamification projects should be grounded on measurable objectives and not because it is cool to implement. Some questions to ask before plunging into a gamification project includes:
1. Get your objectives ironed out up front. Know what battle you want to fight and then choose the right weapons. Is gamification even the right approach to meet your objectives?
2. Gamification is the right objective only if it helps the participants meet their individual objectives or tasks in addition to meeting strategic organization objectives. Otherwise, it’s a burden and something that needs to be “enforced”.
3. Clearly articulate what the end result will look like and what are the way points that will tell you if you are moving in the right direction with your gamification project.
4. Do you have the strategy in place to engage different types of participants? You need cheerleaders, early adopters, and experts. You will also have to convince skeptics and laggards to come on board.
5. Do you have the money needed to implement offline and online gamification platforms? An awareness about the various approaches to implementing gamification and the various tools available in the marketplace to get the job done is critical.