In any business context and content is the king. But bringing the two together i.e. the right content for the right context, is still a major challenge. Let me illustrate this problem in the enterprise learning and development domain.
Take the case of a sales rep on the field. Enterprises have all kinds of training programs designed to equip sales teams with insights, information, knowledge and hopefully “wisdom” needed to close deals. But all of these tools, be it CRM tools (like Salesforce), Collaboration tools (like Yammer), Learning Management Systems (such as SumTotal, Saba, SuccessFactors or Cornerstone) and other islands of content (videos, documents, presentations) operate on a “pull model”. A pull model essentially means the sales rep has to actively look for content or subscribe to content feeds. Great model as long as you know where to find the right content when you need it. Good luck with that!
Here is where WittyParrot, a fast growing Bay Area startup, makes a difference. I had the opportunity to meet its founders – Anil Jwalanna and Rajesh Setty (seen in the photo below), last week.
According to founders, WittyParrot should be seen as a content concierge that is always listening to you and shares with you what is relevant when you need it, without asking for it or searching for it. We certainly don’t want anyone listening to us all the time, but in the enterprise, this is invaluable. In other words, WittyParrot provides an intelligent “push model” for sharing relevant content.
WittyParrot analyzes emails, documents, videos, presentations, and even applications like Salesforce, to organize small chunks of information or insights called Wits. Wits can be a few lines of text, documents, presentations or any other content. These Wits show up automatically based on what is relevant for the user. So if I am updating my Salesforce opportunity data, relevant Wits (based on the opportunity being updated) show up automatically. All the user has to do, is to just drag and drop the relevant content into the email or the application! Not only that, you get to also track data on how these Wits are used. This provides a lot of intelligence such as training gaps that need to be addressed or customer concerns that need a resolution.
In summary, all of the organization’s wisdom can potentially be made available to all the employees when they need them! Finally, someone is listening.