Common perceptions about what enterprise users and consumers want from mobile applications may not be in complete alignment (not that this is an earth shattering revelation!). Recently Forrester conducted a survey (sponsored by IBM) and here are a couple of interesting findings.
1. Consumers reported that they value performance over design. They expect the app to work quickly and 100% of the time. Users identified crashing as the most significant issue leading to a poor experience, followed by low battery life, while more typical “experience” elements such as the user interface (UI) or interaction conventions were less likely to contribute to a “poor” characterization.
50% of users responded that they will uninstall an app they classify as “poor.” This stands in stark contrast to business and IT decision makers, who value speed and performance at the bottom of the scale.
In the context of enterprise users, here is an interesting finding:
2. Successful enterprise applications lead to increased flexibility and productivity, enabling users to serve customers more immediately and be more responsive. Users consider apps “poor” when they require workarounds in order to serve a customer or execute a process, in addition to being forced to rely on an unreliable tool.
You can download the ForresterIBM_Report here.