LinkedIn and Lynda.com – What’s Next?

This week’s biggest news in the eLearning industry is the acquisition of Lynda.com by LinkedIn for $1.5 Billion. This development gives me a sense of deja vu all over again 🙂

Remember what happened in the talent management and enterprise learning space in the recent past? Pure play LMS vendors expanded their portfolio to include talent management and talent management companies acquired LMS products to provide end-to-end coverage for their customers.

It is interesting to see LinkedIn moving in the same path charted by other companies. The only difference is that LinkedIn is the big daddy when it comes to user base and global coverage. What started as a networking site for professions has seen a steady march towards becoming a complete talent management platform outside the enterprise!

Here are my predictions for the evolution of LinkedIn’s product features:

1. Discussion Forums can easily become another monetization tool if LinkedIn can let enterprises pose business challenges and seek solutions for a fee.

2. How about an enterprise version of LinkedIn that will tie all LinkedIn profiles of employees to talent management systems within the enterprise? This is a great way to unearth hidden talent and skills as people are used to sharing on LinkedIn!

3. The biggest challenge with LinkedIn usage is that the number of connections you have has no bearing on the value you can unlock from the connections. A lot of people are making money by talking about how LinkedIn should be used. How about a solution that will prompt meaningful interactions with connections (as opposed to just congratulating connections on work anniversaries or job changes)?

4. Why not let connections suggest changes to your profile or even rate your profile on some parameters? So many of us are shy when it comes to sharing our achievements and strengths. The people we work with or connected to can possibly recognize our contribution better than us!

Srinivas Krishnaswamy

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I love to read and share thoughts on technology, enterprise learning, mobile and any thing cool that impacts enterprises.

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Posted in eLearning, Talent Management

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