I attended the first day of Engage 2012, a conference organized by Badgeville. It appeared like a coming-out party for Badgeville in its quest to take a leadership position in the enterprise gamification market. According to Gartner, by 2015, more…
Gamification is being extensively used by consumer brands to encourage consumers to interact with brands, bring in new customers, and buy products. However, enterprise gamification for learning is still in its infancy. Bold visionary organizations (aka companies with deep pockets)…
This post is in continuation of my earlier write-up on gamification. Gamification in enterprises is a catching up pretty fast in two key areas – customer engagement (to drive stickiness, sales, and brand recall), and internal activities like sales operations…
